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São Paulo fecha novo patrocínio de R$ 75 milhões com Unimed Seguros

Scoot

17:01

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Reprodução

O São Paulo Futebol Clube acertou um novo contrato de patrocínio com a Unimed Seguros, em um acordo avaliado em R$ 75 milhões. A parceria terá duração de cinco temporadas e prevê a exposição da marca da empresa na barra traseira da camisa do Tricolor.

Com o contrato firmado, o clube paulista passará a receber cerca de R$ 15 milhões por temporada, fortalecendo suas receitas comerciais para os próximos anos.

Durante as negociações, o São Paulo estabeleceu uma exigência em relação à identidade visual do patrocinador. O clube solicitou a retirada dos detalhes na cor verde da logomarca da empresa para a aplicação no uniforme de jogo, mantendo a harmonia com as cores tradicionais do Tricolor.

Assim, na camisa oficial utilizada nas partidas, a marca da Unimed Seguros será estampada em vermelho, adequando-se ao padrão visual do uniforme são-paulino.

O acordo faz parte da estratégia do clube de ampliar e valorizar seus espaços de patrocínio, garantindo novas receitas e fortalecendo sua marca no mercado esportivo.

Por: Redação - Jornal A Princesinha News

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